Assistant Manager - Talent Acquisition at Beato
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BeatO - Marketing Role - Brand & Communication (6-10 yrs)
STRATEGY - Understand & spearhead the overall Brand Positioning strategies across all channels
- Deeply engage in consumer research to understand the target audience and develop creative campaigns based on real-user insights
- Analyse data for ATL & BTL activities, Social media, PR, Partnership campaigns and other brand activities
- With tech, digital growth, care transformation & product team to provide creative assets and execute creative communication on relevant platforms
- Drive the creative, social and content team to achieve brand targets
- Effectively communicate the brand proposition through creative assets on different platforms
- Basic Knowledge of design and video software's along with a keen aesthetic eye.
- Staying updated with new design trends, design software's to use for brand communication material
- Guide team to keep brand guidelines and brand playbook fresh and updated at all times
DELIVER BUSINESS OBJECTIVES
- Create communication that drives ROI and engagement.
- Setting Brand KPI's and regularly working on improving them
What You Need To Have
- Good strategic thinking combined with a strong ROI and analytical mindset.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Delivering high quality work while meeting deadlines
- Ability to analyze data related to traffic, conversions
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- Desire to work in a fast-paced start-up environment
Qualification & Experience:
- Minimum 6 years of hands on experience, working on new age brands/ social channels preferably in healthcare/ wellness / advertising/ App based start-ups
- Experience in and understanding of Social Media, Content Marketing, PR, Digital advertising, Influencer marketing
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus