Job Description
The candidate will be required to strategize, launch, monitor and lead execution of PPC campaigns across various channels such as Google, Facebook and Amazon Marketing Services (self -serve platform)
- Leadership and entrepreneurial skills to spearhead PPC vertical
- Create campaigns to drive online traffic/sales to our web and mobile properties by executing keyword research and providing insights to achieve the business targets
- Ideate with the business team on e-commerce strategies and opportunities to reach out to potential audience
- Achieve ROI and CPA targets set for all campaigns on a weekly, monthly and yearly basis
- In-depth analysis of the account to derive and implement learnings on a periodic basis
- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency
- Interact with the agency/ internal stakeholders to create assets required for digital campaigns
- Provide regular feed backs to improve the performance of the campaigns as well as other brand assets
- Formulate work-flows and test implementation for new campaigns/ offers.
Desired Skills & Experience
- 4+ years of experience with paid search & social media campaigns
- Proven PPC skills, optimization techniques, and bid management
- Proven knowledge of PPC and Social media
- Expert in MS-Excel (Pivots & Formulas)
- Excellent communications skills, both oral and written
- Google Certification is a requirement
- E-commerce experience is a plus
- Bachelor's/Master's Degree - Marketing or Advertising is a plus
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