BeatO - Executive/Senior Executive - CRM Channel Management

We are seeking a highly motivated and experienced Executive/Senior Executive to join our dynamic strategy team. The ideal candidate will be responsible for strategically executing CRM channel campaigns across various platforms, including web push, app push, SMS, email, WhatsApp, nudges, and in-app notifications. This role requires expertise in segmenting user bases, designing targeted CRM campaigns, and optimising campaign performance.

1. Campaign Planning:

- Execute a well-thought-out CRM channel campaign calendar for web push, app push, SMS, email, WhatsApp, nudges, and in-app notifications.

- Execute campaigns for different business units, referrals, new product launches, and sales promotions.

- Thoughtfully segment the user base using RFM segmentation and design targeted CRM campaigns for different segments.

2. Target Setting:

- Follow the established ground rules for the frequency of user targeting.

- Create a comprehensive framework for campaign flows and frequency.

- Set and achieve targets as per different business verticals revenue targets, referral and repeat revenue, directly attributable to CRM efforts.

3. Metrics Improvement:

- Improve engagement metrics such as open rate and click-through rate (CTR).

- Enhance attributed revenue through effective CRM campaigns.

- Conduct experiments with campaign elements, including vernacular, content types (subject lines, copies), and creatives.

4. Channel Optimization:

- Improve channel efficacy and reduce un-subscription rates.

- Monitor and enhance CTR, and engagement health.

- Stay updated on and adopt new product features from CRM tools like Moengage, Webengage, Clevertap, etc.

5. Creative Management:

- Handle creative requirements and collaborate with the creative and content team.

- Ensure high-quality, engaging creatives and content for all CRM campaigns.

Experience & Essential Skills :

- Bachelor's degree in business, marketing, or related field.

- Hands-on experience with CRM tools such as Moengage, Webengage, Clevertap, etc

- Manage stakeholders and ensure effective communication regarding campaign strategies and outcomes.

- Proficient in MS Excel, and G-suite, for data analysis and reporting.

- Proven CRM experience, with a focus on strategy and implementation

- Expertise in customer segmentation and targeted strategies

- Proficient in data analysis and use of CRM tools

- Customer-focused mindset

- Data-driven decision-making skills

- Results-oriented with a focus on measurable KPIs