BCCL - Strategy & Pricing Role

About Bennett, Coleman & Co Ltd :

We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 176 Years. We have a strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments.

Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2nd largest English Daily after the Wall Street Journal. The Company has more than 7,000 employees across all major cities in India.

We are :

A Powerhouse of successful Brands

- We believe in shaping market trends and building a portfolio of solid, innovative brands which keep us ahead of the competition.

- Our flagship brand, The Times of India is the world's largest circulating English daily and The Economic Times is the world's second largest circulating English Business daily.

- We have continuously grown, driven by the indomitable spirit to question the conventional wisdom and change rules of the game.

Learning and Innovative :

- We are regarded as one of the most consistently innovative publishing companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the prospective advertiser - is considered amongst the most innovative ideas in publishing. Previous innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and Advertorial Supplements. Click on the link below to catch a glimpse of how Innovation has shaped our Growth! https://www.youtube.com/watch?v=YP1RWXlipuA

Great People :

- Finest minds who inspire, strive and drive innovative initiatives, build trust and encourage employees to achieve optimal performance- is the Hallmark of our leadership team. We are one internally cohesive and disciplined team of people from diverse backgrounds, who collaborate to write our success story. We invest in our people and our policies are designed for their long-term happiness, ensuring work-life balance simultaneously. We look for ways to keep our employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits are one of the best in industry, and this shows in our employee referral rate of more than 60%.

About Response :

- A response is the Marketing and Sales function of the Company and contributes 90% to the Company's top line. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfillment of client orders, and sales capability building. The function uses world-class processes, cutting-edge technology and analytics to ensure that business growth objectives are met.

Areas of Responsibility :

Pricing Analyst :

- Price, negotiate and structure deals with the business development teams

- Build pricing scenarios on-the-fly to suit a client's budget for critical transactions

- Develop sector specific knowledge using primary and secondary research

- Closely study market share and competition's pricing strategy to develop GTM offers for the sales team

- Based on market insights, co-create value proposition for clients in consultation with the national heads

- Formulate national schemes, ideate print innovations and develop palatable price points

- Interact regularly with function heads, branch heads & vertical heads in order to support business objectives & highlight concern areas

- Share & implement pricing guidelines & best sales practices among branches to augment revenues

Skills Required :

- Excel,

- SQL knowledge would be an added advantage

1. Candidate

Educational Qualifications Required Relevant Experience :

- Graduation in Commerce/CA/MBA in Marketing 2+ Years

KRA :

- Directly responsible for sector's contribution to BCCL's profitability (yield)

2. Work Location :Mumbai