BCCL - Sales & Marketing Role - Sports Vertical

About Bennett, Coleman & Co Ltd:

We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 176 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments. Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2nd largest English Daily after wall Street Journal.

The Company has more than 7,000 employees across all major cities in India. We are: A Powerhouse of successful Brands - We believe in shaping market trends and building a portfolio of solid, innovative brands which keep us ahead of competition. Our flagship brand, The Times of India, is the world's largest circulating English daily and The Economic Times is the world's second largest circulating English Business daily. We have continuously grown, driven by the indomitable spirit to question the conventional wisdom and change rules of the game.

Learning and Innovative :

- We are regarded as one of the most consistently innovative publishing companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the prospective advertiser - is considered amongst the most innovative ideas in publishing.

- Previous innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and Advertorial Supplements. Click on the link below to catch a glimpse of how Innovation has shaped our Growth! https://www.youtube.com/watch?v=YP1RWXlipuA

Great People :

- Finest minds who inspire, strive and drive innovative initiatives, build trust and encourage employees to achieve optimal performance- is the Hallmark of our leadership team. We are one internally cohesive and disciplined team of people from diverse backgrounds, who collaborate to write our success story.

- We invest in our people and our policies are designed for their long-term happiness, ensuring work life balance simultaneously. We look for ways to keep our employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits are one of the best in industry, and this shows in our employee referral rate of more than 60%.

About Response :

Response is the Marketing and Sales function of the Company and contributes 90% to the Company's topline. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About the Position:

1. Position Summary

This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

Areas of Responsibility :

- Sports activations will be the at the core of this position.

- On-ground, experiential & non-print revenue responsibility from Sports activations.

- Responsible for handling the sports business in Mumbai & will cater to brands across the verticals in order for them to participate in sports as a genre.

- Will be responsible for the conceptualisation to commercialisation of sports IPs/On-ground activations.

- Should be able to conceptualise marketable on-ground opportunities in the area of sports.

3. Sports Eco-System

- Understanding of the overall sports eco-system & its evolution.

- Ability to see trends ahead of the curve & plan offerings to the clients / sponsors accordingly.

4. Client servicing

Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address clients- business concerns in order to become their preferred media vehicle.

5. Sales Review

Provide information to BVH on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets

Others

- Communication (External and Internal)

- Presentation and Convincing Skills

- Ability to deliver within strict deadlines

- Knowledge of media, advertising, clients and agency businesses

About the Candidate :

Educational Qualifications Required

- Relevant Experience Bachelor /Post in Sales/ Marketing - 8-12 Years in Sales and Marketing

- Preferred if from sports ecosystem - Sports management agencies / Sports events background

Work Location - Mumbai