BCCL - Creative Strategist

Creative Strategist

The role expects the candidate to be able to help deliver the maximum bang for a client and a brand's story, with a sense of comfort with all media platforms, and being able to leverage the power of each media, post strategizing and coming up with communication briefs basis the business challenges of a client. Being able to work with different creative teams to create compelling brand stories, forms the crux of the role.

Areas of Responsibility:

1. To hold in-depth conversations with CXO's to understand their business and "unearth" their communication needs

2. Strategizing and coming up with communication briefs basis the business challenges of a client

3. Work with different creative teams to create compelling brand stories

Requirement :

1.15 years of experience with an account planning background in an ad agency or marketing or brand consulting

2. A good grasp of consumer behavior and market understanding across categories

3. Should be able to strategize and come up with communication briefs basis the business challenges of a client

4. Must have a media agnostic approach with an appreciation for print, video and digital marketing

Relevant Experience: Account planning/ Consulting background with ~15+ years of experience