BCCL - Business Development Role

Background :

The Economic Times Grey Cell is an exclusive platform for the next-generation business leaders and key decision makers to come together with an eclectic mix of formats that includes knowledge sessions, industry seminars, awards as well as corporate lifestyle and leisure events.

The Economic Times Grey Cell distinguishes itself through on three pillars: strong subject platforms, right audiences and the media outreach. The appropriateness of our initiatives subjects and topics, as well as the depth of the relationship we enjoy with key business leaders, decision makers, and policy influencers have earned us great respect and accolades from key corporate audiences. Moreover, our easy access to the gamut of established media resources of the Times Group (Economic Times - World's largest business Daily and its Brands like Brand Equity, and ET Panache, ET Now - The #1 TV business channel in the country and economictimes.com on digital) has enabled us to use the targeted media, to reach out to exclusive and discerning corporate audience.

Position Summary : Business Development

- Sponsorships and Revenue generation for B2B events, conferences, industry awards, and other lifestyle programs targeting the CXO community

- Finalize the media plan for promoting the events across relevant print (ET Editions, Corporate Dossier, ET Panache etc) and non-print properties (TV, Web, OOH)

- Ensure operational efficiency profitability & effectiveness

Experience :

- 8-12 years in sales experience selling sponsorships, branded content, B2B concept selling

Areas of Responsibility :

- Generate sponsorships for existing media properties.

- Solution pitches to B2B clients across industries and verticals that helps engage with their relevant audiences.

- Account and Relationship management for proposals, event pricing and timelines to drive engagement initiatives

- Work with prospective clients, understanding their strategies, USPs & target customers

- Extensively provide valuable inputs through client research on verticals/ segments/ key accounts for business development, inform about B2B platforms (forums, awards) nationally & globally, effective analysis & presentation

- Draft content & concept notes for business development opportunities as and when required

- Maintain close relationship with panelists, (subject matter experts, CXOs, industry associations, regulatory bodies such as CII, FICCI, NASSCOM, TRAI etc)

- Onboard Process Advisors and knowledge partners such as E&Y, Frost & Sullivan, Delloite, CRISIL and motivate them to come with award categories and processes that would act as a key differentiator for these properties

- Coordination with scheduling for date of coverage in media of the program

- Coordination with Legal team on getting the sponsorship documents, and covering all legal aspects.

- Ensure event is executed as per the defined budgets