17/10 Kavita Chawla
DGM-HR at Basicfirst Learning OPC Pvt Ltd

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Basicfirst - Head - Search Engine Marketing (8-12 yrs)

Gurgaon/Gurugram Job Code: 857028

Job Description:

At least 8+ years experience in an agency/ brand side. Start-up exposure is preferred but not mandatory.

Role details :

- The SEM Manager/head will be responsible for managing paid campaigns on Google Adwords Search & Display, Bing and Ad Networks.

- Will be working closely with SEO and Social Media teams to ensure knowledge sharing and co optimization.

- He/ She should be able to drive not only performance but also be a good team player who can raise the performance bar.

- Managing Paid campaigns on Facebook, LinkedIn and other social media networks.

- Understanding business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.

- Campaign planning and implementation, budget management, performance review, optimization and analysis.

- Set up Goals, Funnels in Google Analytics. Analyze user behaviour & campaign performance.

- Reporting: Help team generating reports to analyze account performance and reporting on weekly and monthly basis.

- Developing recommendations based on Adwords/ Analytics to drive decision making across various spectrums of online marketing.

- Identifying new channels of traffic growth across mobile and desktop.

- Staying on top of current search engine news, trends and Pay Per Click practices.

- Good communication skills

- Experience in Online Marketing for Edutech portals.

- Must be very good with numbers and possess excellent MS Excel Skills.

- Experience in UTM Tagging, Google Analytics.

- Should have managed big budget SEM campaigns in the past and preferably should have had some exposure to SEO, Re-marketing, Social Advertising to be able to draw out possible synergies across mediums.

Qualification: Management degree qualified.

Location: Gurugram

Compensation: Best in the industry.

Women-friendly workplace:

Maternity and Paternity Benefits

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