Head - Content Marketing Position Summary : - The Content Marketing Head oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive organic traffice, engagement, retention, leads and positive customer behavior. - This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. - The position collaborates with the marketing Head to help define both the brand story and the story as interpreted by the user. Responsibilities : The primary role is about leading the development of content initiatives in all forms to drive new and current business. This includes : - Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done for each buyer persona. - Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must. - The development of a functional content calendar. - Overview the best practices in grammar, messaging, writing, and style. - Measuring content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals. - Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies. - Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. - Establishing workflow for requesting, creating, editing, publishing, and retiring content. - Work closely with the Marketing Head on all creative initiatives to ensure a consistent message across channels. Success Criteria : The incumbent will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content. Success criteria include : - Positive brand recognition and consistency across chosen channels. - An increase in defined customer engagement metrics (measured by users taking the desired actioni.e. conversions, subscription, purchase, etc.). - Website and social media traffic growth. - Social media positive sentiment metrics. - Customer feedback and survey data. - Increases in key search engine keyword rankings. - Clearly defining content distribution during particular stages of the buying cycle. - Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for conversion rates. Skills Required : The Content Marketing Head requires a mindset with the most important aspect being to think customer first. In essence, he/she is the corporate storyteller that must be empathetic toward the pain points of the end customer. Specific skills required include : - Flair for writing and proven editorial skills. Outstanding command over English language. - Training in how to tell a narrative using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that he/she retain an outsiders perspective much like that of a journalist.) - The ability to work as creative personnel and content creator to achieve company's stated goals. - Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics. - The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it. - A passion for new technology tools and usage of those tools within our blogs and social media outreach. Social DNA a plus! - Project management skills to manage editorial schedules and deadlines. - Basic technical understanding of HTML, XHTML, CSS, Java, web publishing etc. - Hands on exposure to social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.). - A willingness to embrace change and to adapt strategies on the fly. Experience and Education Required : - Bachelor's degree in English, Journalism or related communications field. MBA in marketing a plus. - 8-12 years of experience as a respected leader in multichannel content creation (Digital, SEO, etc.). - Experience with creating compelling messages for different target demographics. - Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).

Bangalore

Mumbai

Noida

Basicfirst - Head - Content Marketing 

Basicfirst - Head - Content Marketing  ,Job Description for Basicfirst - Head - Content Marketing  in Basicfirst Learning OPC Pvt Ltd in  Bangalore Mumbai Noida for (8-16) years of experience. Apply Now!

Job Description for Basicfirst - Head - Content Marketing  in Basicfirst Learning OPC Pvt Ltd in  Bangalore Mumbai Noida for (8-16) years of experience. Apply Now!