Basic Home Loans - Chief Marketing Officer/Marketing Head

10 - 30 Years

Any Location/Delhi NCR

Posted 2 years ago

#Marketing #Marketing Head #BFSI Marketing #Performance Marketing #Market Research #Brand Management #Product Development #B2B Marketing #Advertising #Media Planning #Web Analytics

Strategic:

- Creating and executing a strong ROI driven performance marketing strategy & execution plan.

- Bring in effective and efficient Through the Line (TTL) marketing approach.

- Responsible for delivering marketing objectives, sales strategy, revenue growth and brand portfolio augmentation and ensure executional excellence between ideation and implementation.

Business Enablement:

- Establish effective marketing research process to gather customer insights

- Track competition, market, consumer & product trends and make recommendations to all key stakeholders (marketing, operations, product development and sales teams) based on analysis and feedback.

- Create monthly and quarterly reports outlining goals, opportunities and threats.

Operational Control / BI / Analytics:

- Actively support revenue and sales targets.

- Develop a strong sales interface and use BI and Analytics to drive sales and distribution strategies.

- Leverage BI and Analytics to enable/push sales from all channels (including MBOs, EBOs, LFS, On-line, B2B etc.) and the ability to spot the strategic impact on the overall business (besides sales) from each of these.

Branding & Communication:

- Act as the Brand Custodian. Conceptualize and implement an appropriate and consistent brand positioning strategy.

- Develop an innovative marketing strategy and execute plans to launch each brand/product including effective B2C schemes and promotional initiatives to maximize customer acquisition.

- Decode and position products in a manner that resonates with the Indian consumer - across all touch points (consumer proposition, pricing & overall customer experience).

- Support and contribute to the strategy definition for the products ensuring alignment between the marketing strategies and the volumes target defined by Sales.

- Monitor and enhance effectiveness of various marketing programs and reviewing achievements against revenue targets.

- Oversee Advertising, Media Planning and PR agencies.