Base Corporation - Product Manager - Manufacturing

About Base Corporation

Base Corporation Limited is one of India's top five battery manufacturers, specializing in power solutions for automotive, industrial and at-home power solutions. Founded in 1987, Base Corporation is headquartered in Bangalore with international offices in China and Dubai, and is a TS16949, ISO-9001, and ISO-14001 certified company. With over 1,000 employees and a highly motivated network of 15,000 retailers; Base is proud to reach over 2L new customers every month.

Job Responsibilities:

- Conceptualize and develop marketing and product plans for key products in line with the business plan

- Define & analyse product metrics regularly, and use the learning for product innovations and improvements

- Monitor and track results, analysing data looking for trends and drawing meaningful conclusions to continually revise and improve various product initiatives

- Build vs. partner, integration of acquired / partner products

- Conduct regular competition analysis and recommending plan of action; should master the details of competitive landscape

- Go-to-market strategies, positioning and branding, Pricing

- Establish marketing programs for suite of products and verticals and tracking their impact on the sales pipeline

- Establish pre-sales and sales processes, including proposal preparation, SOWs, contracts

- Oversee and organize all periodic and ad hoc product communication, managing retention programs, tracking and reporting attrition trends and analysis.

- Provide communication material support for sales, and engagement activities wherever required and will be responsible for assisting with creation of sales training guides and frontline marketing material.

- Develop high impact presentations and oversee marketing campaigns under their own vertical - Solar, Aftermarket, VRLA and OEM.

- Attending to Product-sourcing related issues to complete the product portfolio

- Function as single - point source for reference on any issue on the product. Attending to service concerns, via the service department, for all product related issues.

Desired Candidate Profile:

- Post Graduate from premier B-school with 4+ years of relevant experience

- An ability to drive quality business results and change.

- Strong analytical skills

- Ability to communicate effectively across individuals and functional areas.

- Strong collaboration and influence management abilities.

- Enthusiasm for the business and a team player.

- Strong presentations skills

- Wide exposure to digital marketing & viral strategies, running promotional campaigns, communication initiatives such as targeted mass mailers,

- Understanding of sales cycle end to end- lead generation to closure