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12/04 Rohit Chawla
Founder / CEO at Bare Anatomy

Views:11873 Applications:2659 Rec. Actions:Recruiter Actions:1374

Bare Anatomy - Brand Manager (2-5 yrs)

Gurgaon/Gurugram Job Code: 816011

Job Description for Brand Manager :

Brand strategy & Planning :

- Experience from digital marketing communication, new launches, brand management, ATL and BTL activities in hair care & skin care brands.

- Assisting in business plan for the category.

- Have an acute awareness of brand principles and goals.

- Conceptualizing and developing the brand strategy (ethos, brand values and purpose of being, brand architecture, visual communication strategy, selling model, competitive strategy and differentiation.

- Conceptualizing the product strategy, tangible and intangible attributes, packaging design, pricing, promotion, distribution etc.

- Communicate monthly/quarterly/half-yearly/annual brand marketing plan to all relevant departments.

- Creative development with PR Agency - Briefing and ensuring all the creative marketing elements are developed as per category requirement.

- Involved in creative planning of the Advertisement.

- Promo Creations and Planning.

- Experience of coordinating with Vendors and getting them onboard around the globe.

New Product Development :

- Develop new product line with differentiation on a product with higher ASP, Margin and Premiumization.

- Collating consumer feedback for pre (samples) and post launch of the products for improvements if required.

- Benchmarking of products in the market and extract claims & issues in the products so that effective and premium products can be developed.

- Gathering competition intelligence so that product benchmarking and effective strategic decision can be made on time.

- Understanding consumer requirements and feedback so that these can be incorporated in the new & existing products.

- Looking out for new and creative packaging designs and onboarding the manufacturers around the globe.

- Carrying out concept validation & product performance etc. researches in co-ordination with research department/agencies where required.

Experience level : 2-5 years

Location : Udyog Vihar, Phase 5, Gurgaon

Women-friendly workplace:

Maternity and Paternity Benefits

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