Founder / CEO at Bare Anatomy
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Bare Anatomy - Brand Manager (2-5 yrs)
Job Description for Brand Manager :
Brand strategy & Planning :
- Experience from digital marketing communication, new launches, brand management, ATL and BTL activities in hair care & skin care brands.
- Assisting in business plan for the category.
- Have an acute awareness of brand principles and goals.
- Conceptualizing and developing the brand strategy (ethos, brand values and purpose of being, brand architecture, visual communication strategy, selling model, competitive strategy and differentiation.
- Conceptualizing the product strategy, tangible and intangible attributes, packaging design, pricing, promotion, distribution etc.
- Communicate monthly/quarterly/half-yearly/annual brand marketing plan to all relevant departments.
- Creative development with PR Agency - Briefing and ensuring all the creative marketing elements are developed as per category requirement.
- Involved in creative planning of the Advertisement.
- Promo Creations and Planning.
- Experience of coordinating with Vendors and getting them onboard around the globe.
New Product Development :
- Develop new product line with differentiation on a product with higher ASP, Margin and Premiumization.
- Collating consumer feedback for pre (samples) and post launch of the products for improvements if required.
- Benchmarking of products in the market and extract claims & issues in the products so that effective and premium products can be developed.
- Gathering competition intelligence so that product benchmarking and effective strategic decision can be made on time.
- Understanding consumer requirements and feedback so that these can be incorporated in the new & existing products.
- Looking out for new and creative packaging designs and onboarding the manufacturers around the globe.
- Carrying out concept validation & product performance etc. researches in co-ordination with research department/agencies where required.
Experience level : 2-5 years
Location : Udyog Vihar, Phase 5, Gurgaon