Bare Anatomy - Assistant Manager - PPC Ads

Assistant Manager - Google& Amazon PPC Ads.

We at Innovist (Bare anatomy, Chemist at play and Sunscoop) are looking to hire a Assistant Manager - Google& Amazon PPC Ads.

Job Location - Gurgaon

Work From Office

Experience : 2-5 Years

Candidates from FMCG Cosmetics Industry is preferred.

Responsibilities a Amazon PPC Ads expert is expected to have:

- Strategizing PPC campaigns, allocate budgets and optimize ROI from different Amazon & Google PPC Ads campaign types.

- Having experience in analysis of amazon business reports, search term reports, etc.

- Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights

- Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets on a weekly basis.

- Should have sound knowledge of amazon seller central and vendor central.

- Liaise with external agencies to drive higher revenue from paid ads channels

- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conv. Rate

- Tracking and reporting key paid marketing campaign metrics

- Managing and updating analytics mechanisms for continued data tracking

Desired Candidate Profile Key Qualifications:

- 2-5 years of work experience in Amazon & Google advertising for D2C brand

- Hands-on experience in understanding of paid search tactics and digital marketing skills to monitor and manage our Amazon & Google PPC campaigns that generate positive ROI.

- Strong written and verbal communication skills

- Presentation skills, analytical mindset and ability to spot patterns and trends in data

- Having experience in analysis of amazon business reports, search term reports, etc.

Job Qualifications and Skill Sets :

Below are the qualifications expected of a Amazon & Google PPC Ads expert:

- FB Blueprint certification, Google Ads & Google Analytics, Amazon Certification

- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred.

- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.

- An understanding of search engine optimization (SEO) and search engine marketing (SEM).

- Competency with using MS-Excel and PowerPoint to present plans and report.