BankBazaar - Social Media - Brand Marketing

BankBazaar is looking for a enthusiastic Marketing professional with in depth knowledge and experience in Branding exercises using Social Media Platform.

Reporting to: VP Brand Marketing

Location : Chennai / Mumbai / Bangalore

Responsibilities:

- Manage Brand Communication and Creative Ideation and Development

- Responsible for Brand Management through Social media (Youtube, Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, etc.)

- Develop strategies, tactics and editorial calendars to support business priorities in social media, and advise on social media integration into business priorities.

- Continuously investigate and evolve social engagement methods to optimize efforts in B2C segmentation, acquisition, engagement, retention and research.

- Establish metrics to track, analyze, optimize and report our progress against program objectives.

- Collaborate with functional and business partners and influence appropriate integration of social executions with online/offline program components from planning phases through execution.

- Procure unique content to support social media efforts and initiatives.

Requirements

- 2 - 5+ years demonstrated experience building and executing digital/social media programs across social networks/technologies.

- Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.

- In-depth knowledge and hands-on proficiency with current social media platforms, including being an active and engaged participant in social media (Youtube, Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, etc.)

- Proven ability to map out marketing strategy into web and social media plan and then drive that plan with metrics

- Strong understanding of performance metrics and ability as establish ROI parameters as they relate to social investments.

- Excellent written and verbal communications skills, including ability to present to internal and external groups and ability to guide, influence and convince others.

About Bank Bazaar :

BankBazaar is a tech-centric company that has been ranked amongst India’s hottest Startup’s by Business Today, CNBC Awaaz & Economic Times. We develop products that power BankBazaar and online loan/credit card delivery systems of top Indian banks that include HDFC Bank, HDFC LTD, ICICI Bank and Axis Bank.

BankBazaar helps consumers research, choose and obtain the right financial products online. On Technology front, BankBazaar Builds platform and highly scalable applications on top of it. The above includes development of business rule engines, business process automation workflows, highly customizable web site platforms and intelligent credit decision and fraud detection systems.

Our team comprises ex-employees of Amazon, Microsoft & Trilogy from universities such as CEG, IIT, REC, Columbia, Georgia Tech & Virginia Tech. BankBazaar recently secured Series B funding from Sequoia in Jan 2014 and we are growing very rapidly.