Banjara's - Marketing Head

JOB PROFILE :

Designation : Marketing Head

Qualification : Graduation/Post Graduation.

Experience : 10+ years in experience in Personal Care / Non Food / FMCG Industry.

Industry : Personal Care

Reporting To : CEO

Salary can be offered : 30.00+ Lakhs Per Annum (Depending on Experience)

Location : Corporate Office, Hyderabad, Telangana

Experience/Knowledge :

- Should have proven work experience as Marketing Manager.

- Must have high level of knowledge about personal care products.

Skill s:

- Good Interpersonal & Communication Skills.

- Should have Analytical, decision making and management skills.

- Strong problem solving, influence and negotiation skills.

Desired Candidate Profile :

- Lady candidate preferred.

- Should be a Graduate/PG with minimum 10+ years of experience in Personal Care / Non Food / FMCG Industry.

-The candidate needs to have orientation to work in a fast growing company with quick thinking and decision making capabilities.

- Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

JOB DESCRIPTION :

- She should be a self-starter, have strong orientation to build a high growth brand, with ability to handle large funds towards brand building across various media.

- She should have capabilities to build and lead a strong next level team of product managers, marketing executives etc.

- Ability to deal with media agencies, creative agencies and brand research organizations will be essential.

- Experience in Digital Marketing.

- Work towards creating an effective and efficient digital and social media marketing strategy and execution plan.

- Build brand position and frameworks for communication across products/ range

- Develop the product portfolio for long term and immediate term.

- Work with R&D to develop products to fill portfolio gaps.

- Marketing mix development for both current and new products- product, packaging, pricing, promotion

- Develop strategies to increase off-takes for products and execute them in conjunction with sales team.

- Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.

- Control the marketing spends in line with budgets.