Balaji Telefilms - Creative Head

Project Development : 

- Develop pre-defined number of concepts to a stage where the ALT Web Series production for each concept can be commenced.

- Deliver finished products to marketing and distribution.

- Supervision and control of projects

- Communicate project timelines, schedules, and content requirements to marketing, distribution, and finance.

- Supervise and control production of projects by adhering to budgets and timelines.

- Generate and report MIS for each project to the VP-Digital on a periodic basis.

Relationship Management:

- Develop tie-ups and forge partnerships with professionals across the value chain of the ALT Digital business. [Script-writers, directors, actors etc.]

- Build ALT capability by forging partnerships with key industry talent as per project requirements.

Develop Digital Content Strategy :

- Develop and implement 3 years content plan, broken down into annual plans for the existing business.

- Assist in benchmarking the actual performance with the projections as per business plan.

- Communicate significant variance in plans to the VP-Digital for necessary action

- Improve client base and increase number of shows produced by ALT

- Monitor & Review Digital Content Performance

- Analyze content trends and make necessary changes to the rolling plan for the digital business

- Analyze MIS on a weekly basis and report content performance to the top management on a periodic basis

Team Management :

- Acquire, train, and manage talent required for the Digital business.

- Create creative diversity through talent development and alliances in the Digital business and develop business for non-fiction programming areas (e.g. sports / events / general entertainment).