Bajaj Finserv - Sr Manager - Research

Job title : Sr Manager - Research

Reports to : National Head - Market Planning and Insights

Business : Marketing

Location : Corporate Office, Pune

Position summary: To use research as a means to manage and modulate the brand's voice among key stakeholders in line with the company and marketing strategy

Duties and Responsibilities:

- Develop, design and manage the overarching research framework for the company

- Design and execute specific research requirements for various products and services

- Use research to identify actionable insights for the organization

- Use research to identify key drivers of preference, consideration & image

- Run the insight mining and brand tracks to help organization prioritize efforts and initiatives

- Create and develop research stimulus

- Manage research calendar

- Ensure translation of research brief into desired output

- Budgeting and Reporting

- Maintain accounts and report periodically

- Track and update various research tracks across all initiatives

- Ensure timely revert to all parties at all stages

- Anticipate, identify and highlight potential project roadblocks

- Research Agency and stakeholder coordination

- Primary interface with the research agency at all stages of research activity

- Control hygiene processes at the research agency

- Manage suppliers of research services (internal and external) to ensure efficiency and effectiveness of overall marketing effort.

- Actively cultivate and manage relationships with teams across businesses to support relevant dissemination of research output

- Assess and monitor performance against marketing objectives, metrics and budgets.

Required Qualifications and Experience:

- MBA with 6 years of experience in a research agency

- Must have worked on developing the overall research strategy for a marquee brand

- Multi-sector experience/ exposure

Core Competencies:

- A keen mind

- Possess the knowledge to devise innovative research strategies to meet desired objectives and outcomes

- Ability to multitask & work independently in a fast-paced environment and have the organizational skills to lead/execute communication strategies under tight timelines.

- Ability to maintain composure during crisis situations so as to provide well-informed and strategic recommendations to senior management to resolve/mitigate issues.

- Possess excellent communication and interpersonal skills, including the ability to write clearly and succinctly in a variety of communication settings and styles.