Bajaj Finserv - Manager - Digital Marketing Mobile

Manager - Digital Marketing Mobile

Duties and Responsibilities:

Develop, own and manage the mobile marketing strategy for NBFC to drive organic, paid and earned revenue

- Increasing the share of traffic from mobile to the brand properties by using digital channels - Owned, SEM, SEO, Display, Social Media and Online PR

- Establish, implement, and measure the effectiveness of mobile program initiatives

- Research and analysis of the entire mobile ecosystem with emphasis on mobile marketing, metrics and trends while actively updating the team and reporting on insights

- Collaborate with business teams to develop mobile marketing plans and strategies to implement brand and business goals

- Keywords, content and trend analysis to optimize SEM and SEO for mobile

- Champion fundamental customer experience elements for NBFC mobile products and services to ensure that the user experience, brand voice and high-quality content are maintained

- Design, develop and implement mobile products

- Creating and fostering relationships with key mobile partners

- Develop new methodologies and frameworks for building structured NBFC Intellect capital

- Demonstrate ability to work at the strategic level (generating bold and innovative ideas) and at the tactical level (managing advertising campaign execution, creating campaigns with site tools, analyzing traffic data and solving problems)

Required Qualifications:

Ability to work in self-directed, fast-paced, results-oriented environment

- MBA or equivalent degree from a top B school, preferably in Advertising/Marketing

- Minimum of 3-4 years of relevant work experience in online marketing

- Fluency in latest mobile trends (both applications and websites)

- Ability to meet strict and aggressive deadlines

- Experience in optimizing Mobile SEO

- Strong analytical skills. Ability to analyze data and make recommendations

- Experience with development of brand applications and marketing gamification

- Ability to work in self-directed, fast-paced, results-oriented environment

- Working knowledge of digital vendors and mobile marketing channels and mobile ad networks

- Highly proficient computer skills including email, Word, Excel, PowerPoint

- Strong interest in and passion for interactive products, specifically mobile and online

- Excellent interpersonal/relationship management skills

- General knowledge of content management system (CMS)

- Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations

- Knowledge of applications used in web development (Dreamweaver, Photoshop, etc.)