Bajaj Electricals - Channel Manager

Job role : Drive the agenda to grow the sales channels profitably by supporting them with long term channel strategies and short term marketing tactics.

Major Area's of Responsibilities :

Channel Strategy :

- Sets short- and long-term channel sales strategies

- Liaising with sales channels and driving support and growth plans

- Coordinates development of sales and marketing materials required for channels to be successful

- Manages potential channel conflict with other sales channels by recommending process interventions and tactics

Schemes/Activation planning and execution, post scheme analysis

- Recommends product or service enhancements to improve customer satisfaction and sales

- Evaluates effectiveness of partner programs and improves upon them

- Plans and executes schemes and activations

- Does a post analysis to determine learnings for future programs

Category Penetration in channels

- Business growth from key channels,

- New product Placement,

- ASP increase through "High Ticket value" product mix sold

Inventory planning and alignment to sales

- Actively ensuring supplies by studying market demand closely with channels and providing inputs and corrections in Sales and Operations Planning meeting

Margin overview

- Maintains overall margins for all categories by consolidating view on overall category and business margins

Person Specifications

Essential Qualification: Technical Graduate preferred

Desired Qualification: MBA preferred

Experience: 5 - 10 years post qualification work experience

Industry Preference: FMCG/FMCD/CE