Bajaj Electricals - Area Head - Trade Marketing

Organizational Description : 

Bajaj Electricals Limited (BEL), a 79 year old trusted company with a turnover of Rs. 4430 crores, is a part of the US $ 9 billion (over Rs 36,000 crores) 'Bajaj Group'. The revenue earning departments of BEL are, Consumer Durables (2058 Cr) Lighting (913 Cr), EPC (1428 Cr) (Engineering & Projects),and Exports (31 Cr). With 21 branch offices spread across India we are supported by a chain of about 2200 distributors, 4100 authorized dealers, over 4,00,000 retail outlets and over 250 Customer Care centers.

Now we have this opening for Area Head - Trade Marketing in Our Consumer Products division.

Location : Hyderabad

Reporting to : Regional Head - Trade Marketing

Experience : 2 - 8 Years

Role and Responsibilities :

- Identifying & ensuring that BTL activity ( In shop Branding / Glow sign boards / Arches / In store Promotions / POSMs ) are done as defined & documented

- Ensure prompt feedback to the Regional Head and Circle Head with regard to Market intelligence (New product launched, New activity, New BTL activity etc.) & Competition bench marking

- Ensuring sustained increase in Secondary Sales range & reach

- Maximize participation of retailers under Retailer bonding program.

- Impart training to DSOs and ISDs

Desired Profile :

- Looking for candidates with 1- 6 years of Trade marketing Experience in a Distribution Sales Environment, along with managing DSOs and driving the Marketing and BTL activities in the assigned Territories/Regions.

Desired Industry : FMCG/Appliances/FMCD

Subin P Kurian
Regional HR - South
Bajaj Electricals Ltd