Bajaj Auto - Brand Manager - Probiking - IIM/MDI/ISB/FMS

Who can apply?

- MBA in Sales and Marketing from Tier 1 B-Schools only

- 4-9 years of relevant Post MBA marketing experience in the FMCG/FMCD or any reputed brands

What does the role entail?

1) Brand Management

- Development and Execution of end to end Brand Promotion Programs

- Nurturing the Brand in all forums - Offline and Online

- Collaborate with cross functional teams to achieve the desired objectives

2) Advertising Development

- Assist execution of advertising and promotion campaigns. Interact with multiple agencies - advertising, digital & social media, activation

3) Strategic Planning

- Assist the Marketing Manager to develop & communicate strategic marketing plan.

- Follow-up for the executions of short-term marketing programs to ensure goal achievements set-out by the

Company's business objectives and its strategic marketing plan.

4) Consumer Understanding

- Consumer Insights; Assist the Consumer Insights team with research initiatives.

- Execute approved brand research plans

- Review monthly consumer call and complaints data (for brand) and take appropriate action

5) Digital Marketing

- Manage the existing digital and social media properties

- Be up to date with the latest trends. Ideate and drive innovations in the digital space.

- Be the - voice- of the marketing department to drive new digital engagements.

What are we looking for?

- Custodian of the KTM Brand

- Deep understanding of ATL, BTL and Digital channels

- Good at Leadership Interactions- Interact and Align with Business Head

- Bike enthusiast

- Strong flair for consumer connect

- Sound business acumen, business analytics and financial understanding

- Ability to create different communities in the biking segment- Offline and online formats