Bajaj Allianz - Deputy Manager - Mobile Applications

- Collaborate with internal stakeholders, product owners, and development teams to understand design requirements for various projects and coordinate with Vendor team for delivery of high quality designs.

- Manage and prioritize design tasks, ensuring timely delivery of high-quality designs from the external vendor team.

- Coordinate with project managers to integrate design tasks into the agile development process.

- Communicating scenarios, end-to-end experiences, interaction models, and screen designs with other members of the team

- Review and provide feedback on designs from the vendor team, ensuring they align with project goals, user needs, and brand guidelines.

- Conduct regular design reviews and facilitate feedback sessions with stakeholders and the vendor team.

- Act as a liaison between the organization and the vendor team, addressing any issues or concerns that may arise during the design process

- Define and document design requirements, including wireframes, prototypes, and user flows, to ensure clear communication and alignment between all parties involved.

- Developing rough frameworks for the layout of a product and customer centric buy journeys i.e. "skeletal framework"

- Stay abreast of advances in user interface (both technical and experiential) and look for ways to appropriately integrate these advances into products

- Creating a rough draft of what the product journey will look like, including elements like content, navigation and graphics to help visualize the final product before creating a prototype

- Creating prototypes provides a detailed representation that is tested before the final product is launched

- Conduct user research and gather feedback to inform and improve design decisions.

- Creating representations that reflect our target audience based on research and experience

- Developing hypothetical scenarios to anticipate how our target audience will interact with our products

- Creating a product tailored to the behaviors and interests of our users. Recommending /building conversion centric designs and journeys

- Measuring the human-computer interaction (HCI) element of a design

- Create and maintain a design system and style guide to ensure consistency and efficiency across projects.

- Responsible for creating a cohesive style guide and ensuring that a consistent design language is applied across

- Maintaining consistency in visual elements and defining behavior such as how to display error or warning states

- Optimizing visuals that also remain true to the brand

- Consistency in content being relevant & contextual to the user

- Building apps that respond to the natural human thought process

- Modelling patterns likely to surface when users interact with your product

- Create aesthetic and seamless navigation flows that reflect the marketing and sales funnel

- Stay up-to-date with industry trends and best practices in UI/UX design, and proactively suggest improvements to enhance the user experience.

- Fully understand and be a strong advocate for the Voice of the Customer

- Work closely with product teams to identify research topics. Design studies that address both user behaviour and attitudes. Conduct research using a wide variety of qualitative methods and a subset of quantitative methods, such as surveys

- Including competitor analysis, product feature analysis, and examination of analogous products and adjacent markets

- Spend time with customers, prospects, partners, and internal stakeholders to understand user needs and evaluate designs

- Analysing user feedback and activity, and iterating to enhance the user experience