Baidyanath Group - Brand Manager - Riaan Wellness

Designation - Brand Manager

Location - Gurgaon

About company:

Riaan Wellness Pvt Ltd. (Vansaar) is an Ayurveda products entity. This entity has been started by the Kolkata-based Baidyanath Group, an established Ayurveda brand built over 100 years and recognized pan-India.

Vansaar taps into the large untapped need for modern Ayurvedic products in healthcare and personal care categories. Setup as a high-growth entity just before the pandemic, Riaan Wellness already offers a range of consumer products like health juices, geriatric care products, hair care etc. products with a goal to deliver on the efficacy promise of its health-focused products.

Vansaar is the essence of forest, the essence of good health and the essence of Ayurveda. Throughout the years we have diligently looked for ayurvedic products that were built on the concepts of superior Ayurveda infused with best manufacturing process. Ayurveda has introduced numerous products that have transformed health but recent lifestyle induced health concerns have been alarmingly high, so has been the consciousness of people regarding Ayurveda. This made us ponder upon the idea of creating a range of lifestyle solution products that preserve health and balance the disharmony within the body. Thus, Vansaar was created by some learned individuals, researchers and ayurvedic experts who brought in high quality herbs, elevated wisdom and unique approach. Vansaar combines 100+ years of Ayurvedic wisdom with modern approach and provides plethora of health benefits. With herbs procured from the forests Vansaar represents deep rooted knowledge and incredibly layered research behind each product.

Responsibilities :

- Define the vision, strategy, architecture and extension plans for the brand to drive revenue growth and profitability

- Responsible for the top-line and bottom-line for the Brand across channels.

- Prepare annual marketing plans for the Brand/Category

- Develop and Execute brand activation plan consisting of consumer activation campaigns, new product launches, in-store promotions etc. across all channels in coordination with the Marketing head

- Liaison with media agencies to drive effective campaigns ensuring desired ROI is achieved against planned marketing spends

- Conduct market research to understand the consumer behaviour and trends to ensure that the category remains on the leading edge of innovation.

- Champion the innovation strategy, from ideation to in-market launch across the categories

- Work closely with different businesses to define the opportunity and guardrails based on marketing budgets

- Work closely with all departments including Sales, Operations, Supply chain and Finance to ensure execution of the brand strategy

- Ensure success of new product launches through effective project management and branding strategies.