Baetho - Marketing Head

Baetho is a solution focused company aimed at creating and democratizing the development of customer experience applications through our proprietary nocode platform.

At Baetho, we offer a fun environment and the chance to work with a highly skilled and motivated team. Our culture is focused on employee happiness, customer satisfaction and high-quality execution. If you have the right vibe and believe in fairness and freedom, you're a great fit for us.

Position Description :

An opportunity has arisen for a Marketing Head with a can-do attitude, hunger to drive impact and ability, strong desire to work on multiple platforms with limited guidance. Well provide all the enablement needed, but are looking for rockstars at work.

Lead Generation & Performance Marketing :

- Own the execution of integrated campaigns across digital and traditional channels including target audience identification, goal setting, campaign set-up, user flows, and campaign optimization

- Hands on experience on FB, Google Ads, Google analytics and GTM platforms

- Define and analyze performance metrics to diagnose campaign performance and develop action plans to optimize the customer experience and campaign results

- Ensure that each activity is tracked and measured with a focus on pipeline and ROI

- Experience in business-to-business software marketing, preferably with highly technical products or services

- Demonstrated creative skills (e.g. written and/or design skills) to drive personalization and relevance

- Budget and plan the acquisition funnel for the whole year, with month on month variations

- Enable and track AB testing for all aspects of campaigns, viz.: ads, creatives, landing pages, emails, SMS

Branding :

- Understand the marketing strategy and map out a branding and content strategy in collaboration with the leadership team and ensure implementation of the same to increase brand visibility

- Strategize, lead & execute the projects required to boost our brand presence and take up initiatives to position our brand

- Identify effective communication channels (such as website, social media, etc)to reach relevant target groups and feed these channels with the appropriate messaging and content

- Work closely with the Sales team to implement Events for brand promotion and ensure that all brand promotion and marketing collaterals are available

- Work closely with the designs team and provide strategic inputs on the brand design, brand messaging, brand positioning for promotional activities

- Define & draw out the strategy for all Social Media channels, drive community/supporter engagement through engagement/response

- Provide inputs to develop public relations (PR) strategy and drive implementation