Badminton Store - Head - Growth Marketing

BadmintonStore.com is your one-stop-shop for all things badminton! Our goal is to be the premier destination for badminton enthusiasts worldwide, offering the widest range of top-quality products from all the leading brands in the industry. At BadmintonStore.com, we understand the passion and dedication that goes into playing this exciting and fast-paced sport, which is why we are committed to providing our customers with the best possible shopping experience. From rackets and shuttles to shoes and apparel, we have everything you need to up your game and take your skills to the next level.

- The Head of Growth Marketing will be responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing.

- You will help build and drive efficiency and effectiveness of the customer funnel by setting the roadmap and through constant testing.

- This will require you to collaborate cross-functionally with Digital Product, Marketing and Creative teams to identify and execute on opportunities to drive growth. Additionally, you will own setting key performance targets (CAC, CPA, AOV, retention), forecasting and reporting on results.

Responsibilities:

- Create & deliver growth plans for the brand and take onus of business delivery.

- Driving performance on all performance-marketing channels such as Facebook, Instagram, Google etc., as well as organic, direct and affiliate sources of revenue and traffic.

- Oversee operation of own websites, app(s), content platform(s) and any other digital initiatives.

- Deliver customer delight through on-site and off-site interventions.

- Improve profitability of the D2C business with enhanced ROAS

- Drive better CRO, higher AOV, lower CAC & higher LTV

- Own site optimization and A/B testing to deliver conversion growth.

- Drive product content and user-generated content optimization.

- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.

- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.

- Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives.

- Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development.

- Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands.

Desired Candidate Profile:

- 8+ years in e-commerce/D2C roles with P&L responsibility

- Strong digital marketing knowledge

- Excellent written and verbal communication skills

- Ability to thrive in a fast-paced, deadline-driven, team environment

- Strategic thinker, able to creatively solve problems and build team success

- Ability to translate business and brand strategy into marketing programs

Qualifications:

Bachelors in a related field; MBA or other relevant graduate degree is a plus.