Bada Business - Manager - Digital Marketing

- Plan and execute all digital marketing, including PPC /SMO, marketing email, social media, and display advertising campaigns - organic and paid

- Design, build and maintain our social media presence

- Create DM campaigns as per the IBC categorization

- Identify campaign management tools for implementation

- Linking what's app business account with campaign management tool

- Implementation of advance CRM for eg Lead square

- Should map potential customers and generate leads

- Develops and implements strategic marketing plans, campaigns, sales plans and forecasts to achieve corporate objectives

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point.

Desired Skill Set (Technical) :

- Proven working experience 4 -10 years in digital marketing - Organic and Paid

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Knowledge of website analytics tools - Google Analytics, Facebook Analytics etc.

- Good Practical Knowledge of Marketing Funnels

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement.

Desired Skill set(Non-technical) :

- Team Leadership and Entrepreneurial Streak

- Collaborative and Influencing Ability

- Excellent written and verbal communication

- Process and data orientation

- Strong interpersonal & communication skills

- Demonstrate personal drive to learn and evolve

- Problem Solving Skills

Selection Criteria and preferences:

- Personal Interview with Supervisor, HOD & HR

- Preferred to have worked with any startup