What you'll do at BabyChakra is seeking a skilled mobile marketing manager to drive app install and engagement through mobile advertising. This individual will own the strategy, execution, and analysis of mobile acquisition marketing, including media strategy, media planning, campaign management, operations, creative management, and testing. You have persuasive communication skills, problem-solving and critical decision-making abilities, and will be excited about the opportunity to make a big impact on a high-performing team. Responsibilities: - Strategy and planning: create mobile advertising strategy, decide on vendors, budget allocation, forecast and scenario planning. - Campaign management: set up, manage, optimize, report mobile app campaigns. - Mobile measurement and tracking: manage the Mobile Measurement tool and ensure data accuracy and flow through between platforms, attribution tool, analytics tool, and internal database. - Cross-device user journey: map out the mobile user journey and touch points, and connect the dots between mobile, desktop, and other devices to inform overall acquisition strategy. - Creative management: work with the Creative team to craft mobile creatives. - Testing: Design creative testing and campaign testing plan, set up and run the tests, conduct analysis and reporting with the Analytics team. - Be the resident Mobile Marketing expert to analyze metrics on cross-channel and cross-device impact. Connect the dots and make sense of data. - Achieves marketing objectives for one or more key categories by collaborating with partners and agencies; working with key stakeholders and internal marketing customers; motivating and influencing cross-functional teams; translating business priorities into app push notification strategies; ensuring alignment with the overall Marketing strategy; writing app push notification briefs; identifying potential improvements in customer segmentation, testing, and app push notification creative; - Identifying campaign optimization opportunities within app push notification marketing. - Manages app push notification performance for key categories by planning engagement and sales forecasts; executing campaigns; measuring results or outcomes (for example, engagement, sales, conversion); calculating and tracking ROI of programs/initiatives. - Optimizes and improves app push notification campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results. Demonstrates app messaging, digital marketing and ecommerce expertise and applies this to the development, execution, and improvement of plans by providing expert advice and guidance of channel best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales. - Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices. - Coordinates, completes, and oversees job-related activities and assignments Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity

Mumbai

BabyChakra.com - Mobile Marketing Lead/Head 

BabyChakra.com - Mobile Marketing Lead/Head  ,Job Description for BabyChakra.com - Mobile Marketing Lead/Head  in Babychakra in  Mumbai for (3-9) years of experience. Apply Now!

Job Description for BabyChakra.com - Mobile Marketing Lead/Head  in Babychakra in  Mumbai for (3-9) years of experience. Apply Now!