BabyChakra.com - Head/Lead - Marketing

- Develop, implement, and manage marketing campaigns that promote the products and services of a company.

- Enhance brand awareness in the digital space.

- Drive website traffic and acquire leads.

- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

- Develop and manage digital marketing campaigns

- Manage organization's website

- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

- Track the website traffic flow and provide internal reports regularly

- Fix any error in online content and arrange webinars and webcasts

- Attend networking events and product launches.

- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

- Work on SEO of the website pages.

- Edit and post content, videos, podcasts, and audio content on online sites.

- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

- Build social media marketing strategy and execute it through competitive and audience research.

- Optimize company pages with each social media platform to increase the company's social content visibility.

- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

- Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

- Track, report, and analyze website analytics, and PPC campaigns.

- Optimize the landing pages of paid search engine marketing campaigns.

- Research and analyze advertising links of the competitors.

- Manage the expense and budget of campaigns, and estimate monthly costs.

- Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.

- Optimize lead nurturing process and marketing automation through content, social channels, and email.

- Integrate content programs with brand campaigns to drive the demand for the brand.

- Receive customer feedback and generate ideas to increase customer engagement.