BabyChakra.com - Head - Digital Marketing - IIM/IIT

BabyChakra disrupts the ways young parents in India discover & decide on local services such as child specialists, playschools, daycares, prenatal classes, play areas etc. We have helped lakhs of Indian parents (80% of them mothers) connect to thousands of local services. Our founding team comprise of alumni of Harvard Business School, IIT-Delhi, SRCC, McKinsey, Zomato & HSBC.

BabyChakra is unique since it helps parents make informed choices on local services through our proprietary MomStar program, verifications and social integration. We've been awarded one of the hottest startups in India (2014-15) at multiple platforms including the prestigious Wharton India Economic Forum, Google Launchpad, Business World Young Entrepreneur Awards & the Exhibit Awards.

Started in 2014, we are funded by marquee investors : The Mumbai Angels, Arihant Patni & The Singapore Angel Network. Currently live in Mumbai, Bangalore & Delhi, we aim to be in 8 cities over this year. As a core part of the team, you will get a chance to work directly with the co-founders and have an excellent opportunity to flex your entrepreneurial muscles.

Responsibilities:

- Drive online traffic to the website leading to conversions

- Develop and manage digital campaigns including Google, Facebook, Twitter

- Strong SEO + SEM knowledge and execution capabilities

- Monitor analytics and execute strategies to improve results

- Goal setting and funnel management to improve conversions and optimizing relevant traffic

Requirements :

- Self confidence, go-getter attitude and great team player

- Passionate understanding and experience of digital marketing

- Practical experience of Google Adwords is a must.

- Strong experience managing social campaigns and handling social marketing

- Excellent understanding of google analytics with ability to analyse and interpret data

- You are required to be from a premier school: (IIT/IIM) with 4+ years experience in digital marketing

- Should have independently managed digital marketing campaigns for products/services

- Prior experience building or working in a start-up is a BIG advantage!

What we have to offer?

- Exciting and entrepreneurial working environment with passionate and enthusiastic people

- Be part of a hot start-up from its early days, work directly with founders, lead your area of expertise, build & execute kickass strategies and be a part of this exciting growth journey of disrupting an entrenched sector

- Best in class salary + ESOPs