Digital Marketing Campaign Manager: - Baby Destination is a growing community for new and expecting moms in India. Our vision is to be the largest and most trusted Digital Parenting Community to discover personalized information and product discovery. - Let's face it, no matter what we have learned through our education system, nothing in life prepares anyone on what to expect, when you are expecting or when you become parents. Whether you are a hands-on or hands-off mom, right information and advice and being connected to your trusted network at your fingertips go a long way. There are over 40mm women in India who could benefit from having access to a platform that helps them through some of the biggest life-changing events in life. We at Baby Destination believe that let's use Technology and disrupt this $15B+ market as we have disrupted other life's necessities. Only 5%-10% of this segment has been penetrated so far and there's still a mountain to go on this one. - In short span since the launch, we have since significant organic growth in our reaching out to our target segment. Our site gets nearly 7K users daily and our home remedies group is one fastest growing communities on Facebook. - We have run the distance on the heels of excellent quality on content and through building hoops through social media marketing. To continue to build our user base and engage with Product Brands for marketing campaigns, we are looking to onboard a digital marketing campaign manager. - The role of campaign manager will be to structure paid social media and Google campaigns to generate a positive ROI for the business. Understand user behavior and optimize conversion funnel accordingly. You will drive user acquisitions, signup, and user retention. Responsibilities : - Setup performance campaigns to drive affiliate transaction through content marketing on both social media and Google. - Define metrics to measure the performance of campaigns for internal and client reporting. - Analyze results and funnel to optimize campaign ROI and develop a strategy towards generating a positive return for the Company. - Provide inputs to content and graphics teams in order to increase the effectiveness of the campaigns. - Work closely with Business Development team to understand and provide solutions for client requirements. - Define and own retention strategy across multiple channels of our community in order to meet targets for return users. Your background : - B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing. - Excellent academic record, strong logical and analytical skills. - At least 2 years of experience in digital marketing focused on user acquisition and paid campaigns on Facebook and Google. You should be an expert on Facebook and Google content distribution and how it works. - You should be avid user and contributor to User groups/forums that discuss Facebook and Google distribution and how it's changing. - Experience in content marketing, affiliate transaction, and performance marketing highly desired. - Ability to work with data and uncover insights into consumer mindset. - Out of the box thinker and innovator. - Excellent communication (oral and written) and analytical skills. Technical Skills : - MS Office: Excel Guru, word, powerpoint - Analytics : Experience with at least one or two well-known marketing analytics tools such as Clevertap, Mix panel. - Data & Reporting : Must be very comfortable with numbers, data, statistical calculations etc. - Our Team and culture : Aside from being fast-paced, result-oriented startup, there is more to our personality. - We truly believe that Ideas don't have a hierarchy; It's a fact that most of the ideas have come from interns and freshers - Lots and lots of learning, problem-solving (we take paper notes all the time) - Work life balance is v imp but there are times we burn the midnight oil - We like challenging the ordinary; our growth has been organic - We love experimenting A/B Testing and learning until we get just right.

Delhi

Baby Destination - Digital Marketing Campaign Manager 

Baby Destination - Digital Marketing Campaign Manager  ,Job Description for Baby Destination - Digital Marketing Campaign Manager  in Baby Destination in  Delhi for (3-6) years of experience. Apply Now!

Job Description for Baby Destination - Digital Marketing Campaign Manager  in Baby Destination in  Delhi for (3-6) years of experience. Apply Now!