Baazi Games - Social Media Manager

Job Overview:

Baazi Games is looking for a social media marketing specialist who can combine marketing and social media management skills to architect and enhance our brands' social media presences, including promoting brand-focused interactive and engaging content, ORM and expanding opportunities for revenue. You will be handling the brand, Pokerbaazi. If you are a person who is creative, strategist, and a go-getter, we would like to speak to you.

Job Responsibilities:

- Design and implement social media strategy for Pokerbaazi to align with marketing goals including budget planning, content ideation, and implementation schedules.

- Grow and expand brands' social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.

- Ensure brand consistency in marketing and social media messages by collaborating with cross-functional teams including advertising, product development, and brand management

- Brainstorm new, innovative, and creative growth strategies for the brands in-charge including paid social media campaigns with objectives of new player acquisition and retention.

- Collaborate with industry professionals, celebrities, and influencers, to expand social audiences and support content strategies with objectives of TOMA & new player acquisition.

- Provides training and guidance to social media and marketing team members on social mediaimplementation best practices and strategies.

- Collects customer data and analyse interactions, plus track social media performance to create comprehensive social media reports and improve future marketing strategies and campaigns

- Research and monitor the activity of competitors, identify trends and insights, and optimize spend and performance based on the insights.

Candidate Requirement

- Hands-on experience on working, monitoring, and improving on different social media performance metrics.

- Experience and exposure to B2C marketing is a must

- Gaming background preferable though not mandatory.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Solid knowledge of social media and ORM analytics tools

- Strong Verbal & Written Communication Skills, Attention to Detail, Self-Motivated, Problem-solving attitude.

Prior Experience:

- Minimum of 5+ years in Social Media Marketing

- Degree in Communications or Marketing