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13/07 Smriti
HR Head at Baazi Games

Views:212 Applications:47 Rec. Actions:Recruiter Actions:25

Baazi Games - Manager - Digital Marketing (5-7 yrs)

Delhi Job Code: 1125097

Digital Marketing Manager


Introducing Baazi Games :


Established in 2014, Baazi Games set out to give India a flavor of online gaming by introducing a plethora of indigenous apps. Combined with the reward of real-money skill-based games, it was a winning formula for all game lovers. With scintillating, top-of-the-line gaming platforms across the board, it wasn't long before PokerBaazi, BalleBaazi, and CardBaazi became household names. Our player-centric brand value only helped us deliver the best for our 7.5 million-plus users. Coupled with market adaptation, innovative product offerings, and a trusted brand name, Baazi Games soon became a force to reckon with and a technology giant. Here we are today with a safe, secure, and the most rewarding online gaming network that's homegrown and India's very own!

We are looking for a great Digital Marketing Manager :

- We are currently hiring for BalleBaazi (for our own BB Crew).

- Our vision is to create 'The Best Fantasy Sports Experience' in the field of Cricket. We have designed our app & website keeping in mind the love and passion our nation shares for the game.

- With #Playerfirst as our guiding principle, we make sure our users have the most smooth, fun & credible gaming experience.

- At BB Crew, we want a person with a good skill set, and an eagerness to learn together and solve problems as a team. We work hard, and we care a lot about what we do. We got where we are because we hire and work with ambitious humans, and that's what we want to continue to do as we expand the company.

Responsibilities :

- Develop and oversee overall performance marketing strategy

- Create and manage Google Ad campaigns. (SEM)

- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

- Ensure top organic search ranking positions (SEO)

- Regularly review and optimize all advertising campaigns for positive ROAS

- Manage paid listings on third-party websites and media partners

- Develop and oversee email marketing and marketing automation strategy

- Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)

- Manage Google Analytics to track and measure all marketing campaigns

- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams

- Conduct regular conversion rate optimization audits and executes A/B tests, and user testing/feedback to improve conversion rates across the brands' digital channels and assets

What you can expect from us :

- Accelerated Growth - As you perform, you have the opportunity to grow faster than your peer. How? (Trivia: Gaming Industry is growing at 40% CAGR, Baazi being a leading player is growing faster than that - More Growth is more opportunity for all. Now you do the math)

- Attractive on-target compensation based on your skills, experience, and potential

- The opportunity to join a fast-growing gaming startup

- The opportunity to work with strong brands on innovative projects

- Personal development and growth programs

- A strong entrepreneurial and tech-savvy team culture

- Support from experienced and helpful co-workers

- Casual dress atmosphere. Wear whatever makes you feel good.

- A multicultural environment where you always belong, no matter your ethnicity, gender, religious, or social background

- Pet-friendly office. We love animals, so you can feel free to bring your pet friends to the office anytime you want

Women-friendly workplace:

Maternity and Paternity Benefits

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