Job Description - Lead the in-house content led projects, blog, social media & quarterly digital & print magazine. - Analyse and define customer segments, design personalised digital customer journey for acquisition, better engagement and retention. - Strategize and manage digital marketing calendar. Build go to market strategies for new launches. - Creating a monthly blog plan and supervising the same based on themes, occasions, seasons &amp; whats trending in the digital world (celebrities/films/fashion shows etc). - Supervising &amp; executing social media plan across all channels Facebook, Instagram, Twitter, Pinterest, YouTube etc. - Setting &amp; meeting key targets for each social media platform and track regular progress. - Analyse the website traffic, segment and use personalisation tools effectively to improve customer engagement. - Managing all creative &amp; marketing requirements for trunk shows, store promos etc. - Work cross-functionally to plan, initiate, and execute various online campaigns to boost sales and profitability. Manage promotions in coordination with merchandising, operations and logistics department. - Plan, execute &amp; monitor SEO activities for higher page rankings. - Constantly improve the productivity and efficiency of programs and campaigns. - Manage, scale and report performance of all Paid Platforms. - Effective planning, execution, and monitoring of online digital strategies Reporting Structure - This position reports to the CEO. - This position will be responsible for managing 6-8 team members. Job Specifications - Minimum 5 years of relevant experience. Ecommerce experience is a must. - PG / MBA (Specialised in Marketing) from a reputed institute. - Excellent communication skills with ability to create editorial content. - Strong problem solving, analytical, decision making and technical ability. - People Management skills with ability to interact at all levels. - Good computer knowledge &amp; MS Office skills

Mumbai

Aza Fashions - Chief Marketing Officer 

Aza Fashions - Chief Marketing Officer  ,Job Description for Aza Fashions - Chief Marketing Officer  in AZA Fashions Pvt.Ltd. in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for Aza Fashions - Chief Marketing Officer  in AZA Fashions Pvt.Ltd. in  Mumbai for (8-15) years of experience. Apply Now!