Axtria - Manager/Senior Manager - Marketing Campaign & Automation Consultant

About Axtria: 

- Axtria (www.axtria.com) is high growth advanced analytics and business information Management Company based out of New Jersey with locations in AZ, GA and VA in USA and Gurgaon in India. We have been named as one of the fastest growing companies in the US by Inc. 5000 in 2014.

- Our broad portfolio of services and solutions help our clients improve their sales, marketing, supply chain and distribution planning and operations in various industries such as Pharma, Retail, Banking and Technology. We blend analytics, technology and consulting to help customers gain deep insights from their customer data, create strategic advantage and drive profitable growth.

- The leadership team at Axtria brings deep industry experience, expertise in sales, marketing and risk management as well as a passion for building cutting-edge analytics and technology solutions.

- Our global team is committed to delivering high quality, high-impact solutions for our clients and to building a world-class firm with enduring value. Our unique team combines real-world business knowledge, a depth of analytical skill and experience with the latest technologies. Those who excel at Axtria share a number of common qualities. They are smart, humble and have the analytical toolkit to put their intelligence to work. They are passionate about data and analytics & seek to constantly learn.

JOB OBJECTIVE :

Adobe Campaign Management and Marketing Automation Cloud Solution Manager and Operations lead who can become a valuable part of rapidly growing Axtria MarketingIQ Solution Practice

KEY RESPONSIBILITIES :

As a Marketing Camapign and Automation Consultant - the candidate will be involved at multiple levels of Adobe Campaign implementation and should be comfortable in designing and executing email, social media, mobile and other digital marketing campaings leveraging Adobe Marketing Cloud products. Should be able to consult independently and collaborate with onshore marketing solution practitioners and clients. Must have experience in configuring and extending Adobe Marketing Automation tools and strong in Camapign Management Function

REQUIRED SKILLS :

1) Experience with Email, Social Media, Mobile, Advertising concepts and marketing automation modules

2) Well versed with Adobe campaign advanced capabilities

3) Knowledge of working on different schemas, develop / build technical workflows

4) Proficient in reporting and analyzing campaign performance in Adobe campaign

5) Exposure of developing reusable templates in Adobe campaign

6) Ability to develop and integrate templates into Adobe campaign using AEM component module

7) Strong project management skills. Be able to manage multiple projects at the same time

8) Tool Exposure/knowledge of the following:

i. HTML editing tools

ii. Adobe Certified Campaign Developer

iii. Adobe Certified Business Practitioner

iv. Data Handling and Analysis

v. Excel, Word, Power Point, Visio

9) Strong analytical skills, ability to make actionable recommendations. Worked closely with sales team and business analysts and performed detailed analysis of business and technical requirements and designed solutions by customizing various standard objects

10) Has the ability to prioritize and manage multiple projects simultaneously. Strong Excel skills with the ability to organize, analyze, and disseminate data. Involved with the marketing and customer experience teams to design messages and campaigns that improve user acquisition and retention. Data- driven, results focused, with an impeccable attention to detail.

11) Has executed multiple integrations, and used the Marketing Automation Systems to connect to multiple online and offline campaigns. Used SOAP & REST API in order to invoke triggered sends and create redundant data.

12) Manged many large scale both online/Digital and offline camapigns leveraging the marketing automation systems

ELIGIBILITY CRITERIA:

Education:

- Bachelor in commerce/management/engineering discipline from Tier 1-2 college with 4-9 years of total experience

- MBA - specialized in Marketing from Tier 1-2 college with experience in Campaign Management function

Required Experience :

- Minimum of at least 4 years of relevant experience in designing digital marketing campaings leveraging Adobe Marketing Cloud. Certfications in Adobe Tools will be a definite plus

- Behavioral Competency

- Excellent communication skills (must be able to interface with both technical and business leaders in the organization)

- Strong analytical skills to solve and model complex business requirements are a plus