Axis Bank - VP - Personalization & Marketing Analytics

About the company : Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. With a balance sheet size of Rs. 11,75,178 crores as on 31st March 2022, Axis Bank has achieved consistent growth and with a 5-year CAGR (2016-17 to 2021-22) of 14% each in Total Assets & Advances and 15% in Deposits.

Role : We are hiring a seasoned marketing/campaign analytics leader, responsible for scaling personalization to next level - implement personalization for 100% retail campaigns. Constant improvisation by flagging what is not working well, create and implement plan to change creatives/motivations of the nudges for better conversion.

You will :

- Drive the personalization agenda and deploy nudges across all retail products, credit cards, deposits, retail assets, digital banking etc

- Co-own the business targets in terms of conversion via personalized campaigns

- Publish regular reports and insights for tracking the nudge efficiency

- Leverage data and insights to optimize the nudge efficacy - plan changes / improvisation as part of monthly release

- Active participation in PoDs - liaise with business, analytics, data engineering, marketing & campaign management teams to meet timelines

- The role also includes team management - manage a team of 4-6 team members, guide and oversee the delivery of the nudges.

As a senior member of the team, you will also lead initiatives - ideate and implement new capabilities to scale the personalization engine and make sure it results in better conversion.

You should have :

- 10-14 years of related experience

- MBA or Master's degree in Economics, Statistics, Engineer - Comp Science etc.

- Code review and challenge with test cases experience - Python, PySpark or SparkSQL

- Related years work experience in the BFSI domain, Telcos, e-commerce

- Strong analytical acumen and willingness to learn

- Experience in campaign design / Martech tools (UNICA, Adobe target) etc preferred

- Excellent written/ verbal communication, analytical, and presentation skills

- Strong relationship building and influence skills

- Come, be a part of our exciting journey!