The individual will be leading the marketing for the entire loans portfolio including the Rural Lending. This is a supervisory role in which the incumbent would manage a team of 2-3 Brand Managers responsible for the design and implementation of various marketing initiatives. Key responsibilities include: - Planning integrated marketing activities in line with business objectives - Branding & designing the communication for acquisition and cross sell campaigns based on customer insights - Developing the go-to-market plan for the launch of the new products & the plan for year-round promotion of the same - Maintain brand integrity across product lines across all mediums for internal and external communication This role involves coordination with the Product teams, partner agencies and the internal Marketing team to deliver on the overall marketing objectives set. - Experience in handling campaigns for semi-urban and rural geographies Typical day in the life of this candidate will involve - - Interaction with the Product team to understand the business objectives and devise marketing plans to fulfill the same - Consumer immersion to understand the barriers and triggers for the product to create impactful communication - Interaction with the various partner agencies (creative, media, digital and campaign management) for developing communication and execution of the campaigns - Interaction with various stakeholders within the organization for fulfillment of marketing plans - Tracking and monitoring effectiveness of campaigns across mediums - Identification of new initiatives to enable achievement of identified goals - Guide and mentor team for optimal performance Grade - Assistant Vice President Education - MBA/Post Graduation in Marketing is mandatory

Mumbai

Axis Bank - Marketing Role - Loans & Rural Segment 

Axis Bank - Marketing Role - Loans & Rural Segment  ,Job Description for Axis Bank - Marketing Role - Loans & Rural Segment  in Axis Bank in  Mumbai for (8-11) years of experience. Apply Now!

Job Description for Axis Bank - Marketing Role - Loans & Rural Segment  in Axis Bank in  Mumbai for (8-11) years of experience. Apply Now!