Axis Bank - Manager/Senior Manager - Corporate Digital Analytics

Senior Manager/Manager Corporate Digital Analytics Domain

Location : Mumbai

Job description : Business Analyst

- Use business analytics/decision science to deliver a market-leading digital platform that offers basic and enhanced financial services for Corporate Banking Customers

- Lead initiatives and projects that involves building data infrastructure which are robust and efficient for use across the Corporate Digital

- Identify nudges which can be built in new digital journeys for Cross-sell or improve customer experience

- Prioritize digital journeys to be revamped in Corporate Bank basis analysis and insights

- Develop and provide a set of regular MIS, KPIs, Key Drivers & portfolio data across all product and segment areas.

- Setup the analytical capability in providing value-added analysis and MIS review for the product and distribution groups.

- Monitor new journey traffic, customer drop off funnel to aid in journey design

Qualification & Skills Required :

- Good understanding of the analytical techniques. Big picture view of analytics driving business impact.

- Knowledge of Google Analytics (Or other web Analytic tools), SQL, decision tree (CHAID, CART) and other analytical techniques

- SAS knowledge is preferable but not Mandatory

- Hands on experience in data exploration, manipulation & analysis.

- Ability to bridge the business understanding and analytical delivery.

- Good understanding of technology especially related to data storing, clean up, analytical/campaign tools.

- Experience of working with external data sources for prospecting e.g., lead generation using predictive modelling based on demographics

- Ability to work with massive amount of data to find insights

- Ability to collaborate with Cross Functional teams

- Knowledge of statistical techniques, digital journeys and applications in banking

- Should have good communication, presentation & interpersonal skills

- Bachelor's degree in a quantitative subject such as Engineering, Mathematics, Operations Research, Statistics, Economics or Finance