Axis Bank - Manager/Senior Manager - Brand Management - Rural Lending Products

Role: Brand Manager (Rural)

Grade: Manager/ Senior Manager

Job Description

The individual will be a part of the Marketing function and the primary role will be the implementation of various marketing initiatives for Rural Lending Business. The incumbent will be responsible for the following:

- Develop the go-to-market plan for the launch of new and existing Rural lending products ( e.g. KCC, Tractor Loans, Gold Loans, Warehouse Receipt etc), Microfinance, Financial Inclusion programs & the plan for year-round promotion of the same

- Branding & designing the communication for feature-led campaigns

- Conceptualize and design the collaterals, welcome kits etc. in line with the overall brand guidelines

- Design customer communication across media for relevant target audience basis customer insights

- Identify clear metrics for evaluating spends on marketing

- Maintain brand integrity across product lines across all mediums for internal and external communication.

This role involves coordination with the Product teams, partner agencies and the internal Marketing team to deliver on the overall marketing objectives set.

Typical day in the life of this candidate will involve -

- Interaction with the Product team to understand the business objectives and devise marketing plans to fulfill the same

- Interaction with the various partner agencies (creative, media, digital and campaign management) for developing communication and execution of the campaigns

- Interaction with various stakeholders within the organization for fulfillment of marketing plans

- Consumer Interactions to mine insights/ test communication concepts

- Tracking and monitoring effectiveness of campaigns across mediums

- Identification of new initiatives to enable achievement of identified goals

Qualification and Experience

- MBAs with 4-5 years- experience in rural marketing, brand management, advertising etc

Skill Requirement - Must Have

- Interest in developing communication

- Good communication and presentation skills

- Excellent interpersonal skills - ability to interact with multiple partners and internal/external stakeholders

- Ability to multi-task and be able to handle multiple brands/categories simultaneously.

Good to Have -

- Prior experience in creative agency

- Understanding of rural markets and associated consumer behavior