Job Description&nbsp; Head Marketing &amp; Brand Management for businesses within Bank - Business Banking / Corp Banking, NRI, Remittances, SME, Start - up banking, Investment Products, Forex Cards . - Drawing out an annual calendar of multi-media marketing activities within the budget framework to meet business goals. - Providing direction to advertising and other allied agencies for framing advertisement campaigns &amp; developing communication plans based on specific business objectives, including post campaign evaluations. - Evaluating new media for innovation and cost effectiveness. - Conceptualising and executing the promotion schemes to increase the brand visibility / awareness. - Multi-tasking and multi-functional understanding for unplanned business requirements. - Initiating and developing communication with the key decision makers in target organisations for developing the account. - Tracking brand for better understanding of trends, market, competitive moves and recommending way forward for the brand. - Providing direction, motivation &amp; training to the marketing team for ensuring optimum performance for all the departments. - Conducting multi-departmental meetings for designing or streamlining processes to ensure smooth marketing operations. Key Result Areas Wholesale Banking, SME, EEG &amp; Start Up Banking - Managed multiple ATL/BTL campaigns with various business objective - brand and business - To drive acquisition for Current account products, Cash Management Solutions, Trade &amp; Forex Solutions and Capital Market solutions. - Also to increase penetration and adoption of digital channels - like Internet Banking, Cash Deposit Machine &amp; Mobile App within existing current account customer base. - Building brand salience for SME Business, EEG Business and Start Ups and managing multiple campaigns (initiatives) to drive acquisition of new customers - Local advertising |Sponsoring of relevant events |On ground multi city event NRI &amp; International Retail Dept. - Building salience for Axis Bank especially with two important seasonal integrated campaigns NRI Homecoming and also support business by launching various campaigns wrt NRI customers in India and other important Geographies - Launch of UK Remit App with integrated (ATL+ BTL) campaign in order to creative awareness and drive downloads Remittances - Drive customer registrations for Inward remittances and transaction volumes for Outward and Wire Remittances through sustained digital campaigns like SEM, Display, GDN, Networks and Social Media - Launch of Axis Remit Mobile app - Launch of Axis Forex Portal for outward remittances Travel cards - Maintain market share for the Travel Card portfolio. Drive acquisition of Multicurrency Forex Card &amp; ISIC Forex Cards. Increase spends on the existing travel card portfolio. - Launch of 360 campaign (ATL + BTL- TVC| Outdoor | Digital &amp; Social media) with an objective to create awareness about product and category

Mumbai

Axis Bank - Brand Head - Forex/Loyalty Program/Corporate Banking 

Axis Bank - Brand Head - Forex/Loyalty Program/Corporate Banking  ,Job Description for Axis Bank - Brand Head - Forex/Loyalty Program/Corporate Banking  in Axis Bank in  Mumbai for (12-17) years of experience. Apply Now!

Job Description for Axis Bank - Brand Head - Forex/Loyalty Program/Corporate Banking  in Axis Bank in  Mumbai for (12-17) years of experience. Apply Now!