Axis Bank - AVP - Digital Analytics

The person would lead the bank wide initiative on setting up a digital analytics vertical and driving the key agenda ahead. The analytics vertical would include bank website, internet banking portal and mobile banking app for one of the largest pvt sector banks.

The candidate will be responsible for the following in his/her job role

- Conceptualize, experiment and implement machine learning algorithms to predict the - next best action- for the customer

- Analyze customer experience, transactions and behavior based on internet and mobile usage with statistical techniques like decision trees/K-means clustering

- Plan, build and improve the data infrastructure platform for web & mobile analytics

- Work with the electronic banking team to identify business, technical & reporting requirements

- Build analytical driven sales & service strategies across these digital channels

- Establish monthly reviews with senior management on digital channel performance, growth and sales/service conversions

- Diagnose data capture issues and work with teams to resolve

Skill Sets Required:-

- Hands on experience with web & mobile analytics applications (e.g. Google Analytics, Webtrends, Site Catalyst etc.)

- At least 4-6 years of e-commerce or other relevant experience in the digital analytics space

- Banking domain knowledge and expertise including profitability of banking products is a plus

- Good knowledge of - R- & SAS

- Experience working with databases is a plus (SQL)

- Strong data handling, interpretive and problem solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.

- Having a flair for programming algorithms in analytics space

- Having a - results oriented- attitude with - go get it done- skill

- Good project management skills while working with both internal and external partners

- Should have a high degree of motivation with a continuous thirst for learning

Key Result Area:-

- Establishing and driving the digital analytics agenda for one of the largest banks in India

- Regular synthesis, reporting, analysis and insight driven approach for the bank's digital channels

- Analytically driven sales and services through internet and mobile banking

Advanced degree (master's or above) in a quantitative subject such as Engineering, Mathematics, Operations Research, Statistics, Economics or Finance with overall 6-9 Years of Experience.