Axis Bank - Assistant Vice President - Digital Banking Analytics

AVP: Digital Banking Analytics

Location - Mumbai

Requirements:

Work Experience - 5-8 years post MBA/ B.Tech (Tier 1 institute)

Preferable industry of the candidate - BFSI/ Consulting/ Telecom/ Pure play Analytics

- The candidate should be proficient in SAS/ SQL/ Python and should have experience in any other statistical or programming language like R, Java or Scala etc

- Should have exposure to at least 1 of the digital marketing/ analytics tools like Google Analytics, Adobe Omniture, IBM Vizury etc

Role Description:

- Build the analytics framework for increasing/ maintaining customer engagement across digital channels

- Leverage analytics to drive insights for optimising customer experience on Digital channels - Internet Banking / Mobile banking platform

- Set up, maintain and track tags using Google Tag Manager and Google Analytics to carry out traffic analysis

- Recommend and implement methods of tracking & measuring effectiveness of digital channel activity

- Contribute to digital analytics strategy, developing and communicating best practices for digital metrics and delivering initiatives that maximise performance

- Create eligibility and monitoring framework for cross sell marketing and sales campaigns

- Pro-actively working with Product/Marketing/ Tech team to drive business strategies

- Create digital information assets for consumption of broader business intelligence team

- Should have advance knowledge of excel