AVP - Web Analytics & Optimization - Telecom

AVP Web Analytics & Optimization

Reporting to VP, Digital Marketing

To set direction, lead and coordinate the Online Analytics & Optimization department and to deliver and run world-class online analytics solutions that are used to drive visits to our digital domains, the number of eSales and eCare solutions.

Key Responsibilities:

- Setting up a world-class department for Web Analytics & Optimisation

- Hiring new team members and ensure the development of team members. Train and coach people on the job and groom them for higher responsibilities.

- Setting up KPI Dashboards and acting as champion towards other departments within DM & Channels

- Work closely together with the lead generation, eSales and eCare units to ensure targets are met

- Create Strategic and Operation plans on web analytics & Optimisation

- Ensure cost optimization and productivity through proper planning.

- Provide strategic and operational improvements to relevant units within DM & Channels

- Measure and improve Online CLTV

- Ensure ROI on SEM are continuously improved

- Ensure RIL values are instilled and followed by all team members. Motivate team members for higher engagement levels.

- Creating and setting up in cooperation with IT a full web/mobile Analytics solution (incl CX monitoring)

- Manage relationships with various internal and external stakeholders

Educational Qualifications:

Please mention minimum grade/percentage, if over and above organizational guidelines, as well as names of institutes, if applicable) - Undergraduate in any specialization

- Masters in Business Administration, in Marketing, from a premier institute

Years of Experience: Minimum 10 years

Candidates having experience with:

- Online Retailer (Amazon, Flipkart, Snapdeal)

- Telecoms / Banks / Airlines

- Consultancy / Analytics Agency

- Must have worked on Fb ideas, social media posts and tweets

Knowledge & Skills:

- Digital Marketing

- Knowledge of different social media channels

- Customer Orientation

- Innovation & Creativity

- Process & Execution Efficiency