Posted By
Posted in
Sales & Marketing
Job Code
952775
- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
- Pilot new campaigns that drive increased engagement and revenue
- Create and continually refine channel strategy to increase acquisition, retention (CLV) and subscription rates
- Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
- Manage the distribution and presentation of CRM reporting and status to executive stakeholders
- Distilling the business priorities into specific objectives and creating campaigns as per those objectives
- Understanding consumption behaviour and establishing recommendation parameters
- Building best practices in channel marketing with respect to databases, permissions, and campaign planning
- Working with Data Analytics, Product, Technology and Communications teams to establish a smooth, timely and error free execution of daily campaigns
- Dive deep into campaign performance data to identify opportunities for improvement
- Develop strong hypothesis, conduct A/B analytics and make data-based recommendations
- Build practices to continuously maintain key standards of domain reputation, CTRs, open rates, content to offer split and more.
- Understanding & driving the P&L statement for Loyalty business & making strategic decisions basis this
- Drive loyalty share in business and new customer enrolment through comprehensive CRM Campaigns
- Drive customer analytics within campaign decisions - impact decisions of the right brand offer mix
- Develop audience segments by applying CRM learnings
- Create test and learn approach to optimize performance and develop insights on best practices
- Provide support in measurement and analysis of precision media campaigns
Past Experience:
- Experience in building and growing retention metrics in a D2C business a must.
- Proven experience driving large scale customer acquisition programs through direct response and branded experiences
- Proven record of partnering cross functionally to create personalized customer experiences
- Exposure to data-driven media strategies, and multi-channel CRM programs
- Brings a consumer centric mindset to all projects
- CRM campaign analytics and consumer research to inform marketing decisions
Skills required:
- Someone who is excited by the challenge of doing things not done before in finding creative solutions to business questions or problems by marrying different data points
- A - first principles thinker and creative problem solver who has the ability to see, think, apply and do beyond the obvious formulaic ways and models in solving a business problem
- High intrinsic motivation, curiosity and a self starter with an ability to take on multiple and complex tasks with ease are key attributes to succeed in a dynamic and galloping environment
- The right balance between a high degree of listening and ability to hold their own and influence senior stakeholders
- Confident and articulate communicator with an ability to simplify complex data and ideas
- Ability to work well with people of diverse backgrounds and personalities
- An execution mindset, willing to roll up their sleeves and get their hands dirty with a deep attention to detail
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Posted By
Posted in
Sales & Marketing
Job Code
952775
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