AVP/VP/SVP - Retention/CRM - D2C Business

Job Description:

- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation

- Pilot new campaigns that drive increased engagement and revenue

- Create and continually refine channel strategy to increase acquisition, retention (CLV) and subscription rates

- Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management

- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans

- Manage the distribution and presentation of CRM reporting and status to executive stakeholders

- Distilling the business priorities into specific objectives and creating campaigns as per those objectives

- Understanding consumption behaviour and establishing recommendation parameters

- Building best practices in channel marketing with respect to databases, permissions, and campaign planning

- Working with Data Analytics, Product, Technology and Communications teams to establish a smooth, timely and error free execution of daily campaigns

- Dive deep into campaign performance data to identify opportunities for improvement

- Develop strong hypothesis, conduct A/B analytics and make data-based recommendations

- Build practices to continuously maintain key standards of domain reputation, CTRs, open rates, content to offer split and more.

- Understanding & driving the P&L statement for Loyalty business & making strategic decisions basis this

- Drive loyalty share in business and new customer enrolment through comprehensive CRM Campaigns

- Drive customer analytics within campaign decisions - impact decisions of the right brand offer mix

- Develop audience segments by applying CRM learnings

- Create test and learn approach to optimize performance and develop insights on best practices

- Provide support in measurement and analysis of precision media campaigns

Past Experience:

- Experience in building and growing retention metrics in a D2C business a must.

- Proven experience driving large scale customer acquisition programs through direct response and branded experiences

- Proven record of partnering cross functionally to create personalized customer experiences

- Exposure to data-driven media strategies, and multi-channel CRM programs

- Brings a consumer centric mindset to all projects

- CRM campaign analytics and consumer research to inform marketing decisions

Skills required:

- Someone who is excited by the challenge of doing things not done before in finding creative solutions to business questions or problems by marrying different data points

- A - first principles thinker and creative problem solver who has the ability to see, think, apply and do beyond the obvious formulaic ways and models in solving a business problem

- High intrinsic motivation, curiosity and a self starter with an ability to take on multiple and complex tasks with ease are key attributes to succeed in a dynamic and galloping environment

- The right balance between a high degree of listening and ability to hold their own and influence senior stakeholders

- Confident and articulate communicator with an ability to simplify complex data and ideas

- Ability to work well with people of diverse backgrounds and personalities

- An execution mindset, willing to roll up their sleeves and get their hands dirty with a deep attention to detail