We are hiring for AVP/VP Product Marketing for a leading Edutech Company based at Hyderabad. Product Marketing Strategy - Planning, developing, implementing and managing the overall product marketing strategy for parents and students in the B2C scenario - Responsible for Product Positioning, Go To Market Strategy and Digital Marketing - Strategize and execute marketing campaigns across all digital channels Product Content - Manage and improve all product related content including collaterals & website - Actively manage content writers to create blogs targeted to customers across the sales funnel - Creating content for social media campaigns - Ability to hire and manage content writers (in-house &amp; outsourced) Lead Generation Growth hacking and driving lead generation aggressively across all channels - Facebook - Adwords - Instagram - Other Social Media - Should be able to drive and optimize Email Marketing and Drip campaigns - Measure and constantly optimize campaigns across all channels SEO &amp; Website - Strengthen Lead Generation from SEO/SEM and Google Analytics - Optimize website and product related online platforms for SEO efficacy - Monitor competition and provide ideas to stand out organically Required Skills/Experience: - Atleast 8+ years of experience in Marketing with a minimum of 5+ experience in Product Marketing - Proven work experience in a senior position in Product marketing - Demonstrable experience in designing and implementing outcome oriented digital marketing campaigns across email, social media, adwords - Strong understanding of SEO - Strong grip on content marketing - Familiarity with web design Preference for Candidates: With entrepreneurial stints Who have lived or worked abroad Who have worked in the Ed-Tech Space

Hyderabad

AVP/VP - Product Marketing - EduTech Firm 

AVP/VP - Product Marketing - EduTech Firm  ,Job Description for AVP/VP - Product Marketing - EduTech Firm  in Randstad India Pvt Ltd in  Hyderabad for (10-20) years of experience. Apply Now!

Job Description for AVP/VP - Product Marketing - EduTech Firm  in Randstad India Pvt Ltd in  Hyderabad for (10-20) years of experience. Apply Now!