- To be responsible for developing and maintaining marketing strategies & policies to meet agreed organizational objectives
- Examine current practices and recommend opportunities for changes on both the strategic level and Operational areas of market research, strategy, communication, and public relations
- Planning & managing ATL & BTL activities for business development & brand visibility
- Monitor & maintenance of companys website & drive innovative ideas for its enhancements.
- Digital Marketing - Proactively oversee the development and implementation of digital marketing activities on social media, SEM, SEO, mobile & Internet marketing campaign
- Internet/mobile based campaigns (Search & Display) for branding and lead generation
- Develop & implement an annual marketing plan & marketing activity in conjunction with all related department for its executions.
- Budget Management. To deliver all marketing activity within the agreed budget
- Develop, seek approval, and manage budgets for marketing materials and special projects
- Competition and Market analysis, tracking best digital practices across industries.
- Conducted online consumer research to identify consumer satisfaction, brand perception and understanding their feedback.
- Product Management Responsible for handling & managing the entire MarKeting activities for product development & new product launch
- Proactively establish and maintain effective working team relationships with all support departments.
- Coordinating & providing marketing support to the sales team for generating business
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