AVP/VP - Marketing & Branding - Startup

AVP/VP - Marketing and Branding- Growing Startup

Our client is a venture funded start-up serving the $6Bn Indian Chai market. They are redefining how chai is consumed in a huge unorganized growing market - currently there are at 8 cafes in Delhi NCR, they are providing chai on demand through disposable kettles (and partnerships with Ola Cafe, Grofers, etc) and have created their own blends of premium desi chais. They are looking to aggressively grow to 60 cafes across 4 cities within the next year. This is a core team position, with very strong growth prospects as the company expands across geographies and verticals

Capabilities :

- Startup attitude is a must: quick execution and willingness to work crazy hours and 6 days a week

- Strong branding and marketing experience across sectors, focused on growth is a must

- Anaytical approach and an experience with sales is preferable

- Candidate must be high on energy

Responsibilities :

- End to end management of brand building and marketing P&L

- Responsible for overall growth of the brand across verticals transactions, sales

- Would handle social media, ATL/BTL activities, analytics, research and PR functions