AVP/VP Director - Growth/Commissioning - FMCG/Internet/Online

AVP/VP Director - Growth/Commissioning

Director - Growth/Commissioning

Role:

(a). The role will work with the AVP/VP of Content Category and Growth for a genre.

The role will co-own CAC, payback period and show profitability along with the P&L of the genre.

(b). Entire funnel responsibility for the category:

(i). Commissioning of shows: Identify shows to launch and scale based on user traction, consumer insights, etc.

(ii). User acquisition: Acquire users through different channels. Scale in marketing budgets and targets.

(c). Work with product and content production teams to adhere to timelines, maintain growth, etc

(d). Work with the growth/category/program managers and creative teams to deep dive and analyze creatives performance, deep root case analysis and problem solving for the issues faced

(e). Keen eye with details on a daily basis about shows, marketing campaigns, budgets, actuals vs plan, etc with strong data based problem solving

(f). The person is expected to have an overlap with the US team for 3-4 hours. It will involve travel to US.