AVP/VP - Digital Marketing - Broking/BFSI

Designation: AVP/VP

Function Name: Marketing

Product name: Broking

Direct Report to: Head of Product & Marketing Broking

Functional Roll up -Head of Group Marketing and Brand

Team size(if applicable) – 2 manager plus 2 designers, to be revised if needed, plus extended teas of agencies and partners

Qualification (with Specialization): Post graduate / MBA in marketing with an experience of 6-8 years

Experience in years: 6-8 years

Experience (Details):

- Exposure and understanding of channel management, sales and hands on experience of digital marketing and brand communications

- Handling ATL, BTL , trade promotions and consumer engagement

- Exposure to market research and consumer insights

- Must have at least 4-6 years work experience in digital marketing (SEM, Display, Performance, social, media, etc.)

- Currently in a regional role looking at pan-India profile or already in a similar role with an industry peer Industry & Co. Preference/s: BFSI, Broking, Travel, etc.

Detailed Role and Responsibilities

Product Launch and Activation:

- Work together with sales and product management on “go to market” strategy that ensures reach of all products across all markets.

- Implement a Product Activation calendar by working closely with the product development and sales teams.

- Create as well as implement product positioning and associated marketing collaterals for new and as well as existing products. ATL and BTL Communication:

- Design and implement campaigns using traditional and new media

- Work on a multi-media mix that ensures maximum reach and optimum frequency

- Measure communication effectiveness by type of media used.

- Conceptualize and support execution of all events and promotions

- Support for Channel and Trade management and all new & strategic initiatives for the business

Brand Health:

- Ensure consistent implementation and maintenance of Broking Logo & Brand Template.

- Continuously audit use / misuse of our logo in the market place.

- Track and update performance of Broking brand Vis as Vis competition.

Market Research:

- Implement and manage multiple types of research in the market to generate consumer insights, track trends, monitor brand performance, test concepts.

- Translate research outcomes into business benefits.

Marketing Commercial:

- Oversee the procurement to delivery process of all marketing collaterals, merchandising elements

- Vendor and fiscal management

Skills, Competencies & Performance measures :

- Strong business and ROI orientation

- Ability to effectively manage the marketing eco system of agencies, vendors, printers etc.

- Ability to work across cross functional teams and manage multiple internal stakeholders/excellent team player

- Good communication & creative skills and a sense of creative judgment

- Go-getter, ambitious, innovative and high on energy

- Should be willing to travel extensively across pan – India network

- Understanding of financial products will be an added advantage

- Proficiency in English & Hindi language is a must.

- Performance Measures

- Marketing ROI

- Brand health performance

- “Go to market” TATs for all initiatives and No of sales enquiries/leads linked with effectiveness of communication.