AVP/VP - Content Category & Growth

AVP/VP Content Category and Growth

Role:

(a). P&L responsibility of a category (genre) in the respective geography and the respective show P&Ls in the category. The role will own CACs, payback period and show profitability as well.

(b). Entire funnel responsibility for the category:

(i). Commissioning of shows: Identify shows to launch and scale based on user traction, consumer insights, etc.

(ii). User acquisition: Acquire users through different channels. Scale in marketing budgets and targets.

(c). Work with product and content production teams to adhere to timelines, maintain growth, etc

(d). Keen eye with details on a daily basis about shows, marketing campaigns, budgets, actuals vs plan, etc with strong data based problem solving